Hippo Happenings

Problem

Rebranding is necessary because the current brand name and identity are too generic and need distinctive features to set apart from competitors. This generic nature results in a need for memorability and recognition among consumers. A new, more remarkable name and refreshed brand identity will help the company stand out, making attracting and retaining customers easier.

Solution

The new design strategy will consist of pointing out key features that would keep current customers familiar with them rather than changing the entire brand identity of the existing brand. The type and flat style illustration logo are working with the pink hippo as the company explained the history and information why they branding in that direction and keeping the color and the hippo making it modern while changing the name.