Vintage Vine is launching its own in-house wine brand, allowing for a carefully crafted selection that reflects its refined taste and commitment to quality. By producing its own wine, the brand can offer exclusive blends tailored to its audience while maintaining full creative control over branding, packaging, and storytelling. This initiative strengthens customer trust, enhances brand equity, and positions Vintage Vine as more than just a retailer—it becomes a name synonymous with exceptional wine.