Motown Painting
Problem
Painting companies in Morristown all look alike, with the same rollers, drips, and house icons. Motown Painting needed an identity that felt local, signaled craftsmanship, and stayed legible.
Solution
The mark turns a paintbrush into a map of the town. The bristles become a street grid of blue and red blocks, with a single green square at the center standing in for the Morristown Green.
Client
Motown Painting
Service
Branding
Duration
2026
Nexa
AaBbCcDdEeFfGgHhIiJjKkLl
MmNnOoPpQqRrSsTtUu
VvWwXxYyZz
1234567890!@#$%^&*()_+
MmNnOoPpQqRrSsTtUu
VvWwXxYyZz
1234567890!@#$%^&*()_+
#60A050
#000000
#FFFFFF
#9F5000
#FFC755