Hippo Happenings
Hippo Happenings
Problem
Problem
Rebranding is necessary because the current brand name and identity are too generic and need distinctive features to set apart from competitors. This generic nature results in a need for memorability and recognition among consumers. A new, more remarkable name and refreshed brand identity will help the company stand out, making attracting and retaining customers easier.
Rebranding is needed because the current name and identity are too generic and lack distinctiveness and memorability. A stronger, more unique brand will help the company stand out and better attract and retain customers.
Rebranding is necessary because the current brand name and identity are too generic and need distinctive features to set apart from competitors. This generic nature results in a need for memorability and recognition among consumers. A new, more remarkable name and refreshed brand identity will help the company stand out, making attracting and retaining customers easier.
Solution
The new design strategy will consist of pointing out key features that would keep current customers familiar with them rather than changing the entire brand identity of the existing brand. The type and flat style illustration logo are working with the pink hippo as the company explained the history and information why they branding in that direction and keeping the color and the hippo making it modern while changing the name.
The new design strategy will retain key features to maintain familiarity while modernizing the brand. The flat-style logo and pink hippo will remain, reflecting the brand’s history, while the name changes for a fresh identity.
The new design strategy will consist of pointing out key features that would keep current customers familiar with them rather than changing the entire brand identity of the existing brand. The type and flat style illustration logo are working with the pink hippo as the company explained the history and information why they branding in that direction and keeping the color and the hippo making it modern while changing the name.
Client
Party Rental
Industry
Graphic Design
Service
Branding
Duration
2025
Client
Party Rental
Industry
Graphic Design
Service
Branding
Year
2025
Client
Party Rental
Industry
Graphic Design
Service
Branding
Duration
2025
Moodboard
Moodboard
Typeface
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Rollgates
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Rollgates
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Darkmode
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Darkmode
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Darkmode
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Color Palette
Color Palette
Color Palette
Logo Concepts
Logo Concepts
Previous & New Logo
Previous & New Logo
Color Study
Color Study
Mockups
Mockups
PORTFOLIO
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CHECK OUT SOME MORE
CHECK OUT SOME MORE
CHECK OUT SOME MORE
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PurePath
PurePath
Branding
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PurePath
PurePath
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PurePath
PurePath
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PurePath
PurePath
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Vintage Vine
Vintage Vine
Vintage Vine
Branding
Packaging
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Vintage Vine
Vintage Vine
Branding
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