Hippo Happenings
Hippo Happenings
Client
Party Rental
Industry
Graphic Design
Service
Branding
Duration
Year
2024
Client
Party Rental
Industry
Graphic Design
Service
Branding
Duration
2024
Problem
Rebranding is necessary because the current brand name and identity are too generic and need distinctive features to set apart from competitors. This generic nature results in a need for memorability and recognition among consumers. A new, more remarkable name and refreshed brand identity will help the company stand out, making attracting and retaining customers easier
Rebranding is essential as the current name and identity are too generic, lacking distinction and memorability. A new, distinctive name and refreshed identity will enhance recognition, helping attract and retain customers.
Rebranding is necessary because the current brand name and identity are too generic and need distinctive features to set apart from competitors. This generic nature results in a need for memorability and recognition among consumers. A new, more remarkable name and refreshed brand identity will help the company stand out, making attracting and retaining customers easier
Solution
The new design strategy will consist of pointing out key features that would keep current customers familiar with them rather than changing the entire brand identity of the existing brand. The type and flat style illustration logo are working with the pink hippo as the company explained the history and information why they branding in that direction and keeping the color and the hippo making it modern while changing the name.
The new design strategy will retain key features to maintain familiarity while modernizing the brand. The flat-style logo and pink hippo will remain, reflecting the brand’s history, while the name changes for a fresh identity.
The new design strategy will consist of pointing out key features that would keep current customers familiar with them rather than changing the entire brand identity of the existing brand. The type and flat style illustration logo are working with the pink hippo as the company explained the history and information why they branding in that direction and keeping the color and the hippo making it modern while changing the name.
Moodboard
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Rollgates
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Darkmode
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Color Palette
Color Palette
Color Palette
Logo Concepts
Logo Concepts
Previous & New Logo
Color Study
Color Study
Mockups
Mockups
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PurePath
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Branding
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Branding
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Branding
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Vintage Vine
Vintage Vine
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Packaging
Vintage Vine
Vintage Vine
Vintage Vine
Branding
Packaging
Vintage Vine
Vintage Vine
Vintage Vine
Branding
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Vintage Vine
Vintage Vine
Vintage Vine
Branding
Packaging
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